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Zero-based budgeting hurts brand-building, while advertising-to-sales ratios are arbitrary. There's a much better, 'two-speed' way to set marketing budgets.

Zero-based budgeting hurts brand-building, while advertising-to-sales ratios are arbitrary. There's a much better, 'two-speed' way to set marketing budgets.

https://www.pinterest.com/pin/626422629403545924/